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Setting a Guinness World Record
Project type
Marketing Campaign
Date
October 2023
Location
Detroit
Partnering with Kroger, Kellogg's, and the Detroit Pistons, I led a cross-functional team that set a world record, raised hundreds of thousands in revenue, and fed even more. This viral event, Topple Hunger, garnered national press while feeding almost 500,000 people in the local Detroit community.
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