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Setting a Guinness World Record
Project type
Marketing Campaign
Date
October 2023
Location
Detroit
While at Move For Hunger, we partnered with Kroger, Kellogg's, and the Detroit Pistons to set a Guinness World Record for Cereal Box Dominoes. I led a cross-functional team that built sales enablement content, recruited sponsors, organized logistics, conducted PR outreach, promoted the event, and much more. This all happened while still preparing and executing our normal job and prepping for year end, our busiest time of the year.
The Result: We raised hundreds of thousands in revenue, and fed even more. This viral event, Topple Hunger, garnered national press while feeding almost 500,000 people in the local Detroit community.
View the video recap: https://youtu.be/ONmYDewsLZs?si=JPIX1CRg6qXMAbdK
